In this blog post, we look at how you can design a workplace that effectively communicates your values to your team, clients and customers, and why this is important.
Company values are more important than ever—they set the tone for how employees communicate with their clients and each other and more—but if they’re not communicated well, businesses won’t be able to realize the benefits they bring.
The office is not just a physical space to do work. It’s not just an area with walls, desks, rooms, and windows. An office is a place where people can collaborate, socialize and share ideas, views, and aspirations. And the actual design of your workplace can have a significant impact on creating a supportive, engaging, and productive culture.
Workplace design creates an environment that supports your brand and tells your story. Each design element can communicate to employees, clients, and customers the core values that represent who you are as a company.
Here are some steps to make your workplace design reflect company values.
The workplace design process doesn’t start with choosing the right colours, lighting, or layout. It begins with defining and establishing your core values. This is an opportunity for your business to refocus on your mission as a company, determine your ‘why’, and review the values and principles that are essential for both management and staff.
This is a critical step in the process – and should not be skipped. It builds the foundation that guides the way forward. So, take the time to re-examine and define your company values before you start thinking about how to translate them into the physical workplace.
When you have defined and established your core company values, it’s important to communicate them across the whole business. Conduct company-wide presentations and team workshops. Email your values to each employee, and have team managers lead the way in practicing those values.
One important aspect in this step of the process is to have a look around the office and review the physical workspace. Does your office reflect your company values? If not, you’ve missed an important opportunity to communicate your values internally and externally.
Let’s take a set of example values and talk about how we could create a workspace to align and promote them.
Company values: Empowerment, Real People, Innovation, and Customer-Centric.
Building a values-based workplace and culture would not be successful without the input and support of your employees. Engage them in the workplace design process. Ask them what works, what doesn’t, if the workspace communicates the right mood or perception, and how to best implement any changes. It’s also important to consider work habits and how teams collaborate and work together.
Designing the best physical space where employees feel comfortable and energized, can do wonders in enhancing work performance and productivity in the long run.
Let’s face it – creating an environment that reflects your values would require a lot of time planning, coordinating, and building. Consider working with workplace strategy and design experts to help you do the job properly and efficiently. Companies like Axiom can help you strategize, design, and build a physical workspace that reflects your culture, communicates your core values, and improves staff well-being and performance.